Mr. Richard Sirgiovanni Prior to co-founding Watchdog Advertising, Inc., Richard served as Director of Advertising for Modell's Sporting Goods, overseeing all aspects of advertising and sales promotion for 77 stores in 4 major markets. He also served as Director of Advertising for Castro Convertables, Martin Paint and Kleinsleep Bedding. Richard has developed marketing campaigns for Nike, Reebok, Wrangler, Converse, Major League Baseball and other national brands and is the winner of regional and national awards. He is widely recognized in advertising circles for creating the "Gotta Go To Mo's" campaign for Modell's Sporting Goods for which he won Sportstrend's 1996 Best Retail Campaign Award. Richard's career in retail advertising has brought him a diverse background in creative services, print, radio, television, sports and ethnic marketing. Richard Sirgiovanni is a graduate of The School Of Visual Arts, 1979.

Mr. Roy Zeidman Watchdog Advertising, Inc.'s co-founder spent over a decade engaged in new business development for WALK-FM and other radio and television broadcasters serving the New York regions. Prior to his sales career, Roy specialized in media buying, planning, barter and accounts servicesat leading advertising firms in New York and Los Angeles, including Western International Media, Wyse Advertising, and Vitt Media. He has worked with a broad spectrum of national and regional companies to develope advertising and marketing stragedies while keeping a keen eye on the bottom line. In addition to his duties at Watchdog Advertising, Inc., Roy is a frequent guest lecturer at Stony Brook University and national broadcasting conventions. Roy Zeidman is a graduate of Stony Brook University,1980.